Having conceptualised “BROADCOASTERS” as an interactive platform, we decided to not limit this pathbreaking medium in the hands of the few, and wanted the society to participate and reap the benefits at large. A concept for a cause introduced by Zen Digital Media, Beach and You celebrates the beautiful coast's of India and empowers the community by connecting with themselves, their families and the Mother Nature. All individuals have a creative spark and collaborative creativity with diverse perspectives holds the key to the future.